About us
Swiss house.
Open all Year.
What we hold ourselves to
Some of what we run was famous long before us. With those the job is narrow, to live up to something we had no hand in making. The rest was built here, and is held to exactly the same standard.
The rest is simpler. Nobody here will explain your own car to you, or treat it as one of many. You are among people who know what you have, what it took to keep it, and what it is worth. The house stays small so that it can stay that way.
The founder
Paolo Pedersoli
Seven years as an engineer in Formula 1, Indy Car, sports cars and Formula 3. Ten more in management and directorship in Formula 1 and GT. Then five on the manufacturer side, in OEM business development and aftersales, before founding Scuderia Classiche in Lugano in 2015.
He came to classic cars from the engineering side of a pit wall, not from the auction room. It is the reason the questions he asks about a car are not the ones a dealer asks.
Timeline
- 1993 to 1999 · Racing engineering. F1, Indy Car, sports cars, F3
- 2000 to 2010 · Racing management and directorship. F1, GT
- 2010 to 2015 · OEM business development and aftersales
- 2015 · Scuderia Classiche founded, Lugano
Marketing & Drivers Care
George Whittaker Curry
Behind a camera in Zurich from 2017, in film and photography. Then marketing and communications, in Los Angeles and in Zurich, with consulting and a management degree in Lugano in between. Two more years in data and in brand communications, before joining Scuderia Classiche in 2026.
He came to marketing through the cars, not to the cars through marketing: the design, the language, the history, the engineering. It is the reason a partner of the house is felt across a whole event, and not simply seen on a banner.
Timeline
- 2017 to 2018 · Film and photography
- 2021 to 2025 · Management studies, events, marketing and consulting
- 2025 to 2026 · Data analysis and brand communications
- 2026 · Scuderia Classiche
Values
The same people, every event
A back office that handles entries, licences and paperwork. Mechanics who specialise in the era of the cars. A media team that travels with the field and everyone in between.
Small by design, personal on purpose.
